There are many key decisions that must be made in selling your home, from choosing who will represent you, to preparing your home for sale, to negotiating the offer. In this section we deal with (1) Choosing a Realtor, (2) Developing a Marketing Plan, and (3) Managing the Transaction. For additional information on the home selling process please see the "Factors in Selling" web page. CHOOSING A REALTOR One of the most important decisions you’ll make when selling your home is selecting the person that will represent you. A true real estate professional will focus on you the customer, always keeping your interests in mind. They will guide you through the selling process, educating you on the various forms, processes and options. They will ultimately use their experience and expertise to sell your home for the highest price. A true real estate professional will be with you from the beginning of the process to the end. And if they’ve done their job right, they’ll be their again the next time you think about selling. Consider the following when selecting a real estate professional: - Trust
- Experience
- Reputation
- Market Knowledge
- Available Resources
Ask these questions when interviewing agents to determine if they’re truly a real estate professional and the right fit for you: - Are you a full-time real estate agent? Be careful, many agents only work part time.
- How many years have you been in the business?
- What is your track record?
- What type of marketing plan do you have in mind? They should hand you one in writing. If they don’t have one, chances are they won’t do a good job of selling your property.
- Can you provide me with a list of referrals?
- Do they promise to sell your home for an unbelievably high price, with no supporting market documentation? If yes, keep looking. That’s called "buying a listing."
Keep looking until you find someone who is solid, someone you trust, and someone that listens to you and understands your wants, needs and dreams. An agent who delivers on promises made and goes the extra mile to meet and exceed your expectations. Someone that does the "little" things right, i.e., returning phone calls and e-mails timely, staying in constant contact, following through on things discussed, and avoiding surprises. These are the things you can count on from The Schwarz Group. Just ask our clients. CREATING A MARKETING PLAN In order to sell your home for top dollar and in the shortest amount of time, it's necessary to create a detailed marketing plan. We spend as much time as possible getting to know our clients, ultimately understanding their goals and objectives. For example, are they looking for the highest possible price or a quick sale? From there we’ll work to create a customized marketing program that is tastefully and thoughtfully done. The toolset that we’ll draw from is extensive, and includes: The basics . . . - Ordering a "For Sale" sign.
- Installing a brochure box.
- Installing an electronic lock box making it easy for agents to show your home and providing a record of who has entered your home.
- Submitting your home to the Regional Multiple Listing Service ("MLS").
- Creating custom designed professionally printed flyers/brochures.
- Edina Realty’s Hotline, where potential buyers can call for listing information.
- Holding broker open houses in order to network with local Realtors.
- Holding open houses.
- Advertising your property at regular office sales meetings.
- Weekly advertising including direct mail, newspaper ads, and e-mail blast campaigns to potential buyers and fellow Realtors.
- Showing follow-up reports documenting feedback from potential buyers and agents.
Industry leading . . . - Your property featured on leading real estate web sites including Edina Realty.com, Realtor.com, theschwarzgroup.net and many others.
- FREE virtual home tours on every listing.
- FREE staging/design services.*
- FREE handyman to make repairs before or after closing.*
- Sell My Home, an Edina Realty exclusive, is a user friendly online tool that lets you access the latest information about the progress of your listing anytime, anywhere via the Edina Realty web site.
- Potential buyers can set up a showing request 24/7 utilizing Edina Realty’s Showing Time system.
- Fix and clean up those items or areas that need improvement to maximize your home's exterior curb appeal and interior charm utilizing Edina Realty Recommends preferred vendor network.
- FREE Edina Realty Warranty Program!* Get a home warranty and inspection done up front. When your home sells, it's likely that the sale will be subject to an inspection. By providing an initial inspection and warranty the buyer can feel confident about buying your home—and you selling it.
- HomeDocs is Edina Realty’s exclusive and secure central storage e-cabinet for your home purchase, sale and closing documents.
- Edina Realty’s Exceptional Properties division is a large network of Realtors who specialize in selling properties in excess of $500,000. Each Exceptional Property member is experienced in the finer points of upper-bracket real estate sales.
- Edina Realty’s Builders Resource Group is solely dedicated to the unique needs of the new construction arena.
- Network One, an in-house Edina Realty marketing system, can be leveraged for those sellers looking for a more discreet marketing strategy.
MANAGING THE TRANSACTION Negotiating the Offer
We’ll leverage our experience and skills to negotiate the best offer possible. We will patiently review all aspects of an offer with you—and in some cases multiple offers! You will be able to accept, reject, or counter any offer presented. During the negotiation process, we will: - Review the contract in detail and discuss all provisions before you sign.
- Explain any contingencies.
- Ensure that seller disclosure requirements are updated.
- Determine whether the buyer has been pre-qualified to purchase the property.
- Follow up with other potential buyers or agents to determine if another offer may be forthcoming.
Throughout the negotiation process we will provide you with professional advice and counsel, an objective point of view, and a review of the alternatives, but the final decision of accepting an offer is yours. After the Offer is Accepted
Once an offer is accepted, we will work with all parties concerned to ensure that contingencies are resolved timely and that ultimately the closing process goes smoothly. We will: - Stay in constant contact with the buyer's agent.
- Follow up on the progress of the buyer's loan.
- Review closing documents for accuracy.
- Assist you if any conflict arises between acceptance, closing and sometimes even after closing.
Our goal is to make the home selling process, from beginning to end, enjoyable and hassle free. We look forward to working with you!
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| Jim Schwarz |
| (612) 251-7201 |
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